Advertising & Marketing Law

Packaging & Labelling

Creative and innovative packaging and labelling are important in marketing a product and building a distinctive brand. It is important, however, that packaging and labelling complies with the relevant Canadian laws. Otherwise, your business runs the risks of potentially significant fines, imprisonment of senior executives and bad publicity. It is also important that the distinctive elements of your product's packaging and labelling, such as copyrights, trade-marks, the shape of any containers (which may serve as a distinguishing guise or industrial design) and any inventions relating to packaging and labelling be protected as well as a way to prevent your competitors from co-opting your intellectual property. Complying with the relevant Canadian packaging and labelling laws, and protecting your company's packaging and labelling intellectual property are key to intelligent IP management.

Our lawyers have experience in advising clients on Canadian packaging and labelling requirements for a wide range of consumer goods, such as:

• Alcoholic and non-alcoholic beverages.
  
• Cosmetics.
  
• Food.
  
• Jewelry.
  
• Personal care products.
  
• Non-electric scooters.
  
• Sunscreens.
  
• Textiles.

Our lawyers and affiliated professionals can also assist you in protecting and registering any copyrights, trade-mark, distinguishing guises and patents as well, here in Canada and abroad.