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Advertising & Marketing Law
Advertising & Marketing
When it comes to advertising, marketing and the law, an ounce of prevention is worth a pound of cure. It is important to ensure that your advertising and marketing efforts do not violate any applicable laws before your business invests time and money launching marketing initiatives which could damage your brand's reputation and attract the attention of the various Canadian regulators who police Canadian advertising. Seeking timely legal advice to clear your marketing and advertising campaigns, including contests, before they are launched is a key element of intelligent IP and brand protection.
Our firm assists clients with advertising and marketing law matters, such as advising clients on the Canadian laws governing:
- Misleading advertising.
- Trade-mark use in Internet keyword advertising.
- The use of trade-marks and copyrights in comparative advertising.
- The laws and government guidelines covering claims for environmentally friendly products.
- Gift cards.
- Canadian contest requirements (please see our contest law section for more details on our contest law services).
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